Debiprasad Mukherjee, Allen Joshua George , Rojers P Joseph
Keywords:Digital Transformation, Business Model Innovation, Digital Economy, Competitive Positioning, Narrative Synthesis, Customer Satisfaction, Digitalization, Customer Experience.
Background: This study conducts a Systematic Literature Review (SLR) on the impact of Digital Transformation (DT) on Business Model Innovation (BMI) in the digital economy to comprehensively analyze and synthesize the existing research to gather a detailed understanding of the relationship between these two crucial concepts. The review aims to identify the key factors, recent trends, and mechanisms that influence or hinder BMI in the context of DT. The outcome of this review is expected to contribute to a deeper interpretation of how companies can effectively utilize DT to introduce innovative business models and adapt to the rapidly evolving digital economy. Design: The study adopts narrative synthesis of the research articles taken from 4 research databases - Scopus, APA PsycNET, SAGE Journals, and Elsevier ScienceDirect. After deduplication using Zotero and conducting manual elimination based on the abstract review and then via detailed review, a final set of 33 relevant papers was considered for final analysis. Findings/Conclusion: This review helps further our understanding of the profound influence BMI has on the digitalized economy and the pivotal role DT plays in supporting BMI in today's rapidly evolving landscape. DT is vital in the digital economy, as it empowers organizations to adapt, innovate, and leverage technology-driven opportunities to enhance competitiveness, customer experiences, operational efficiency, and overall business performance. Originality: The novelty of this SLR lies in its rigorous and structured approach to gathering and synthesizing information from the existing body of literature with an added layer of critical appraisal of qualitative studies to examine the influence of DT on BMI in the digital economy.