DOI: https://doie.org/10.10399/NER.2025699726
A.Siluvai Raja
Keywords:Consumer preferences, Properties, Income level, Framework, Market Accessibility
The real estate sector plays a pivotal role in the economic landscape, influencing both individual investment decisions and broader market trends. This study investigates consumer preferences in the real estate sector, with a specific focus on factors influencing property purchase decisions. By analyzing consumer behavior, economic determinants, and market trends, this research provides insights into the evolving real estate sector. Data was collected using a structured questionnaire from 100 respondents, with statistical tools applied to analyze patterns. Findings highlight the importance of location, price sensitivity, financing methods, and investment motivations, providing actionable recommendations for real estate stakeholders.
The research highlights that investment return is a primary motivator for buyers, followed by wealth accumulation. Key influencing factors include location, pricing, and promotional schemes, which significantly affect consumer decision-making. The study also underscores the dominance of plots as the preferred property type, particularly among middle-income buyers. Market accessibility through bank loans emerges as a critical enabler of real estate transactions, while information sources such as relatives and advertisements play a vital role in property awareness. Future research can explore the role of digital transformation and government policies in shaping real estate preferences.