DOI: https://doie.org/10.0828/Nerj.2024307940
Dr. B. Senthil Arasu , S. Mathew Divakar , ADJ Rajesh
Keywords:Digital Transformation, Banking Industry, Fixed Effect Panel Data, Bank’s Profitability and Performance
The study aims to explore the effects of digital transformation within the banking sector, focusing on both private and public banks in India over the period from 2009 to 2023. To achieve this, the researchers employed a fixed-effect panel data regression methodology. Moreover, the research highlights the critical role of a strategic framework that incorporates both bank-specific characteristics and technology-related services. This dual approach is instrumental in navigating the complexities of the digital landscape, enabling banks to not only improve their financial performance but also to redefine their customer engagement strategies and operational models. The success of this integrated model in the public sector suggests a valuable roadmap for private sector banks to enhance their digital transformation strategies. The study's insights into the long-term impacts of technology-related services on bank performance are particularly noteworthy. This new technology adopts fostering a culture of innovation, upskilling employees, and continuously improving customer experiences. In conclusion, the investigation provides compelling evidence that the future of banking in India is inextricably linked with digital transformation. The adaptability of public sector banks to digital changes, coupled with the potential for private sector banks to bridge the current gap, presents a dynamic landscape for the banking industry. By strategically harnessing technology-related services, banks can achieve not only enhanced profitability and performance but also a more resilient and customer-centric banking environment.