DOI: https://doie.org/10.0709/Nerj.2024316823
Sharma Khemraj, Phramaha Chakrapol Acharashubho Thepa, Yuang-shiang Chao, Dr. Sneha Patnaik
Keywords:Cross cultural business, business cultural diversity, culturally diverse workforce, cross-cultural business administration, cross-cultural partnership
Cultures, socioeconomic statuses, ideas, and behaviors from all over the world come together in today's global economy. In today's globalized economy, success on a global scale requires an ability to bridge cultural gaps. When launching a culturally diverse company with international alliance-building aspirations, it is essential to grasp the significance of culture. This is usually done when there are ethnic hurdles that are in the way of a company's progress and expansion. Keeping this in mind, we set out to research and evaluate how companies handle ethnic alliances and how they integrate cultural diversity into their own operations. Examining the interconnectivities between theoretical and organizational contexts, the study explores both in depth. You can also see how extensive the changes are. Key tools to grow and sustain multicultural business alliances in this globalization environment include training, friendly collaboration, inclusivity in power sharing management, awareness of local culture, and regular preparation for necessary transformations.